Advertising could be "Dare you take the plunge down the UKs tallest drop tower?" And plunge could also fit in with the nautical theme of the park - although I'm not sure the lilac colour will xD.
EDIT: Also, I think that (when they announce these plans) we should nag them on FB and Twitter to run a competition to name it!
-- Edited by mrbrightside on Sunday 22nd of May 2011 06:33:53 PM
As for the name...I would rather not have "drop" in the title at all as it suggests fairground. Apocolypse and Hurakan Condor are the types of names I like for drop towers. I chose The Descent as it's actually quite an intimidating name but as Martyn said let's not jump the gun!